Future Valentines, birthday, and/or anniversary gift idea 💁🏻‍♀️

From the recommendations on Spotify, Amazon, netflix/streaming platforms, & now NOS, Ai is ushering in a marketplace of personalization capitalism.

It is noteworthy that Stranger Things is still in the Top 10 on Netflix. Much like Squid Game, some people may eventually watch it because it's what everyone else is (apparently) watching. In that instance the algorithm is producing socialization consumption/consumerism* as opposed to personalization consumption/consumerism.

When I was growing up in the 90s & 2000s, everyone just watched the Simpsons, Power Rangers, X Files, DBZ, Friends, etc because it was the thing to do. There were no alternatives (aside for VCR/DVD); all of history wasn't available to stream whenever one wanted. The monoculture was the default.

In a way, top 10 lists on Netflix, iTunes, most watched on Youtube, & recommendations such as 'people who bought that also bought this' is the algorithm's way to give us the option of monoculture while still basing most of its content on personalization/ user-specific preferences.

NOS & Replika seem similar in that they're both constructed via more personal, reflective, & overall deeper user feedback than the algorithms on Amazon or Youtube.

* = In psychology we may refer to this as conformity via normative social influence

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I'm passionate about making a tangible difference in the lives of others, & that's something I have the opportunity to do a professor & researcher.

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Dr. Jarryd Willis PhD

Dr. Jarryd Willis PhD

I'm passionate about making a tangible difference in the lives of others, & that's something I have the opportunity to do a professor & researcher.